GET LEANER, BUILD MUSCLE
Without Cutting Out the Foods You
Love, And Keep It Off For Good
YOUR STRENGTH WAS NEVER THE PROBLEM. NOBODY TAUGHT YOU THE LIFTS.
TRaining Consistently But Not progressing.
Olympic weightlifting coaching for lifters over 35 who are stuck at the same snatch and clean and jerk they hit years ago. Built by a 2016 Olympian who has taken 40,000 athletes through his programmes, and rebuilt for people learning the sport later in life.
- A handful of calls each week. Application required. -
Sonny Webster · 2016 Olympian for Great Britain
· 40,000+ athletes coached · 178 seminars in 47 countries
RIO 2016
RIO 2016
Olympic Games, Commonwealth Games, World Championships
40,000+
40,000+
athletes through the programmes over 10 years
47 COUNTRIES
average client age 42, oldest 72
WORLD MASTERS
champions and record holders coached
WHO WE WORK WITH
Lifters over 35 who want to be in the top 1% for their age. Not the top 1% of weightlifters, the top 1% of human beings.
THE SELFTAUGHT CROSSFITTER
Found the lifts in a class, never had them taught properly, and has been muscling the same numbers for years. We rebuild the technique so the strength you already have finally makes it overhead.
THE MASTERS COMPETITOR
Has a comp or a qualifier with a date on it and wants to arrive knowing every lift will look the same under pressure. We build the block backwards from the date.
THE BUSY PROFESSIONAL WITH A NUMBER IN HIS HEAD
Runs a company, a team or a family, trains at home or before work, and wants the hours in the gym to actually take him somewhere. We give the direction so effort stops being expensive.
Everyone likes the idea. The people we work with do the work. Average client age 42, oldest 72, and every one of them is chasing the strongest version of themselves at this age, not the one they were at 25.
Everyone likes the idea. The people we work with do the work. Average client age 42, oldest 72, and every one of them is chasing the strongest version of themselves at this age, not the
one they were at 25.
- A handful of calls each week. Application required. -
― REAL LIFTERS. REAL NUMBERS.. ―
THE LIFTERS WHO STOPPED BEING STUCK.
Business owners, professionals and parents from 35 to 72 who were never taught the lifts properly, and finally got them fixed.
⭐⭐⭐⭐⭐
"100kg snatch and 120kg clean and jerk, within a year of fracturing my lower back."
Had a bit of an accident, fracturing my lower back and causing a disc bulge.
Last year I wanted to hit a 120 clean and jerk and a 100 snatch. I managed to do both. I didn’t think I’d get back there so soon, to be honest. Just to hit it (100kg), amazing.
Ryan
⭐⭐⭐⭐⭐
"Back to my old numbers in 8 weeks, then a front squat PR for the first time in 5 years. At 43."
Laura came back from an injury that had put her out and taken all her lifting confidence away. At 43 years old, she thought she had already hit her peak. But in just 8 weeks, she was back to her old numbers, then PR'd her front squat for the first time in 5 years.
"The last competition I had was a s* show. I barely made weight. I ended up throwing my wrist wraps at my coach. It was horrible. I have had so many coaches in both CrossFit and weightlifting. I was sceptical at first; everybody's trying to sell you something. But I have not regretted one second. Not one. It is the real thing. The best coaching I've ever had."
Laura (43)
⭐⭐⭐⭐⭐
"I have better form and mobility than I ever had when I was younger."
Dallas was strong, but a stubborn injury kept holding him back.
"One of the biggest issues I had was squatting my bread and butter. I was really good at it. But, anytime I started going any sort of depth, I would get injured. I kept doing very rigid, strict powerlifting-type squats. I was able to get a lot of my strength back, but as I wanted to get better at athletics in general, that injury kept nagging me."
I watched some of the tips that Sonny was putting out there and I'm like, 'Oh, that's interesting. I'll give that a shot.' And they worked for me."
Dallas
Tim, 40.
As told by Sonny
"235lb snatch and 305lb clean and jerk at 40. The biggest lifts of his life."
High stress job, a family and a home gym. He trains four times a week: two short sessions midweek and two hard ones at the weekend. At 40 he broke the 100kg snatch and squats over 400lb.
Dana, 52.
As told by Sonny
"Competing at the CrossFit Masters Games at 52."
We rebuilt the foundations of her weightlifting so she can lift heavy for big singles and stay efficient when she has to cycle a barbell. Intensity is managed so her body holds up for everything else CrossFit asks of her.
Janey, 72.
As told by Sonny
"Our oldest athlete. 72 and coached by Sonny every week."
Janey trains on VIP. Right now we are building her clean and jerk volume, sharpening her jerk drive and getting her front squat fully upright. Proof the window does not close.
Every one of them trains around a job and a family. Every one of them was stuck before they started.
Every one of them trains around a job and a family. Every one of them was stuck before they started.
- A handful of calls each week. Application required. -
― DOES THIS ―
SOUND LIKE YOU?
-
You found the lifts through CrossFit, or a mate's garage, and nobody ever sat you down and taught them properly.
-
Your snatch has been the same number for two, three, maybe ten years. Every other lift has gone up.
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Your overhead squat is miles ahead of your snatch, so you know it is not strength.
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You get one good lift, then the next one is terrible, and you cannot work out why.
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Mates throw cues at you. YouTube gave you drills. The class coach has twenty other people to look after. Nothing stuck.
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You are 35, 45, 55, and you have a number in your head. You know the window to find out how good you could be is not getting any bigger.
None of this is a strength problem. It is a technique problem, and technique is fixable at any age. But it does not fix itself, and another year of muscling the bar is another year of the same number.
- A handful of calls each week. Application required. -
― Head Coach and Founder.
SONNY WEBSTER
2016 Rio Olympic Games, Commonwealth Games and World Championships Athlete
Head Coach and Founder.
SONNY WEBSTER
2016 Rio Olympic Games, Commonwealth Games and World Championships Athlete
I'm Sonny Webster. I competed for Great Britain at the Rio 2016 Olympics, snatched 160kg and clean and jerked 200kg at 94kg bodyweight, and I have coached for over ten years. More than 40,000 athletes have been through my programmes, from first timers to World Masters champions and world record holders.
The biggest thing I learned delivering 178 seminars around the world: the way I was taught the lifts at 11 is not what a 35 year old with a job, a family and twenty years of habits needs. Your mobility is different, the way you learn a skill is different, and what is holding you back is different. So I
rebuilt the process for people learning this later in life.
Almost nobody I work with is limited by strength. They are limited by technique, and by never having anyone show them exactly why a lift breaks down and what to do about it. That is what I do.
― THe sonny webster performance COACHING SYSTEM ―
WE DON'T HAND YOU A PROGRAMME.
WE FIX THE LIFT FIRST.
Most coaching adds volume on top of a fault that was never fixed. That is how someone trains five days a week for five years and snatches the same weight. This works in the opposite order, and it is how 40,000 people have been led to PBs in the last ten years.
ANALYSIS FIRST
You send a snatch, a clean and jerk and a squat. We show you exactly where the lift breaks down and why, before a single session is written.
A PROGRAMME BUILT TO YOUR LIMITATIONS
Your mobility, your schedule, your equipment. Three or five days a week, minimum three hours. Not a template.
DAILY FEEDBACK ON YOUR LIFTING
Film your sessions in the app. A coach reviews every lift and tells you what to change tomorrow.
WEEKLY TECHNIQUE CALLS
Lift breakdowns with the coaching team, so you learn to see your own faults and stop depending on cues.
THE 90 DAY PB GUARANTEE
On Coached, Inner Circle and VIP we agree a PB goal with you at onboarding. Follow the programme for 90 days, sessions done, feedback acted on, check ins attended, and if you have not hit it, we keep coaching you free until you do.
- A handful of calls each week. Application required. -
THREE WAYS TO WORK WITH US
Same process for every athlete: analysis first, then a programme built to your limitations.
The difference is how close you are to Sonny.
Most Popular
COACHED
• A dedicated coach in your corner.
• Analysis and a programme built around your limitations
• Your own dedicated 1:1 coach
• Daily feedback on your lifting in the app
• Weekly group technique call
• Live onboarding call
• Worldwide athlete community
• The 90 Day PB Guarantee
INNER CIRCLE
Sonny at the centre of your coaching.
• Initial analysis with Sonny
• Programme designed by Sonny
• A weekly hour with Sonny in a small group
• Your own dedicated 1:1 coach
• Daily feedback on your lifting in the app
• Weekly group technique call
• Priority access to training camps
• Worldwide athlete community
• The 90 Day PB Guarantee
BY INVITATION
VIP
Coached by Sonny, directly.
• Analysis and programme by Sonny
• Daily feedback from Sonny personally
• A private weekly call with Sonny
• A direct WhatsApp line to Sonny
• A weekly hour with Sonny in a small group
• Priority access to training camps
• The 90 Day PB Guarantee
• Limited places, by conversation only
WHAT ACTUALLY CHANGES IT STARTS WITH HOW YOUR BODY FEELS.
WHAT ACTUALLY CHANGES.
IT STARTS WITH THE BAR.
Nobody comes to us for a six pack. They come with a number they have been staring at for years and a lift that feels different every time they pull.
Once the technique is fixed, the rest follows. The bar moves the same way every rep. The weight you already had the strength for finally goes overhead. Confidence comes back, and the aches that came from muscling bad positions usually go with it.
This is about lifting well for the next ten, twenty and thirty years, not the next six weeks. Follow the process and you end up in the top 1% for your age. Not top 1% for a lifter. Top 1% for a human being.
THIS IS NOT FOR EVERYONE.
It is for you if you are 35 or over, you have been lifting for a while and know you were never taught properly, you have a number in your head and ideally a date, and you can give the lifts three hours a week.
It's not for you if you want a template, you cannot film your lifting, or you are looking for a free plan. Coaching runs in committed blocks, and most athletes invest between $2,700 and $12,000 depending on how much of Sonny's direct time they want.
Three things people get wrong before they start. If you think you are too old: the average client is 42 and the oldest is 72. If you think you are not strong enough: almost nobody we coach is limited by strength. If you think you need to fix your mobility first: the analysis tells us what actually needs fixing, and it is usually not what you think
- READY TO FIND OUT WHY YOU ARE STUCK? -
APPLY FOR COACHING
Apply below and book your discovery call with Sonny. Come in knowing what you want to achieve. On the call we look at your lifts, why you are stuck, and build a clear plan to get you there.
#1
APPLY
Two minutes. Your lifts, the number you want, any comp or date, and whether the investment fits.
#2
DISCOVERY CALL WITH SONNY
20 to 30 minutes on video. If it is a
decision you would make with a partner, bring them.
#3
ANALYSIS AND PROGRAMME
Setup takes about two weeks, then you start.
Weightlifting is a sport you can do until you die. Learn it properly.
- A handful of calls each week. Application required. -
- Got Questions? -
Honest Answers.
— Question 01
DO I NEED OLYMPIC LIFTING EXPERIENCE BEFORE JOINING?
Those programmes give you generic rules to follow temporarily. I build a personalised plan around your life that you can sustain forever.
No points, no syns, no restrictions. Just real food, real coaching, and real results.
— Question 02
WHAT IF I'M OVER 30 AND MY BODY ALREADY FEELS BEATEN UP?
Absolutely. Your training programme is built
for YOUR level. We start where you are and progress from there. Some of my best transformations have come from women
who'd never set foot in a gym.
— Question 03
DO I NEED LOADS OF TIME TO DO THIS PROPERLY?
Most clients feel different within 2 weeks
(more energy, better sleep, less bloating).
Visible changes typically appear around
weeks 4–6. Major transformations happen
at the 3–6 month mark.
— Question 04
WHAT MAKES THIS DIFFERENT FROM NORMAL ONLINE COACHING?
Good, because this isn't like anything you've tried before. Every approach you've used was designed to end. This is designed to last. My clients are proof.
— Question 05
WHAT IF I'VE ALREADY TRIED LOADS OF THINGS BEFORE?still work?
Yes. Several of my biggest transformations have been with menopausal and post-menopausal women. Your plan is adjusted specifically for your body and your hormonal profile.
— Question 06
AM I TOO OLD TO START REBUILDING MY BODY PROPERLY?
Yes. Several of my biggest transformations have been with menopausal and post-menopausal women. Your plan is adjusted specifically for your body and your hormonal profile.
- Got Questions? -
Honest Answers.
— Question 01
DO I NEED WEIGHTLIFTING EXPERIENCE?
Most people who join found weightlifting through CrossFit or training on their own, and were never given the foundations properly. Complete beginners are welcome too. Everything starts with your analysis, so the programme meets you where you are.
— Question 02
AM I TOO OLD FOR THIS?
Sonny works with athletes from 35 to 72. Some compete on the World Masters stage, some are world record holders, most just want to find out what they are capable of. Tim hit the biggest lifts of his life at 40. Age changes how we coach you, not whether we can.
— Question 03
HOW MUCH TIME DOES IT TAKE?
A minimum of three hours a week. Tim trains four times a week: two short sessions during the working week and two harder ones at the weekend, around a high stress job and a family. Your programme is built around your week, not the other way round.
— Question 04
HOW DOES ONLINE COACHING ACTUALLY WORK?
It starts with an analysis of your lifting, so we know exactly what is holding you back. Then you get a programme built for you, not a template. You film your lifts in the app and your coach tells you why a lift went wrong and what to change, so you understand your own lifting instead of collecting cues. Weekly technique calls with the team, a community of athletes on the same journey, and on Inner Circle and VIP, time with Sonny directly.
— Question 05
WILL FOCUSING ON THE LIFTS HURT MY CROSSFIT?
No. Dana competes at the CrossFit Masters Games at 52. We refined her technique so she lifts heavier singles and cycles the barbell more efficiently, and we manage the intensity so she can keep doing everything else CrossFit needs.
— Question 06
AM I TOO OLD TO START REBUILDING MY BODY PROPERLY?
No. Most people only realise how much their body has declined once they hit their 30s or 40s - and that's usually the moment they stop chasing short-term fixes and start thinking about strength, longevity, mobility, energy and recovery. The earlier you start rebuilding those properly, the better your body feels over the next 10, 20 and 30 years.
WHAT IS THE 90 DAY PB GUARANTEE?
On Coached, Inner Circle and VIP, you and your coach agree a PB goal at onboarding. It can be a number on the bar or a technical milestone. Follow the programme for 90 days, sessions done, feedback acted on, check ins attended, and if you have not hit it, we keep coaching you at no extra cost until you do.
- A handful of calls each week. Application required. -
WHAT IS THE 90 DAY PB GUARANTEE?
On Coached, Inner Circle and VIP, you and your coach agree a PB goal at onboarding. It can be a number on the bar or a technical milestone. Follow the programme for 90 days, sessions done, feedback acted on, check ins attended, and if you have not hit it, we keep coaching you at no extra cost until you do.